How to create cool video content
Go big or go home is the mantra of many but it’s often easier said than done when it comes to video production. Sheffield Wednesday Football Club certainly went all-out with their 2021/22 kit launch campaign ‘This is My Kit’ and we were stoked to be on board as their visual media crew.
Enlisting the support of rock and roll band, The Sherlocks, the SWFC commercial team went against the grain with a stylised shoot and a local indie theme. Filmed at the Steel Yard Kelham, the end result was worlds apart from the more traditional kit reveal. A ‘reyt’ good kit launched in a ‘reyt’ good city.
The Sherlocks went on the play the Tramlines Festival main stage later that day, rocking their brand new SWFC kit in front of 35,000 festival-goers.
So here’s the thing, even on a modest budget and without links to one of the hottest indie bands, there are things you can do to ‘go big or go home’ with your indie business video content.
Cool video top tips
Do the opposite
Look at your competitors and see what they’re doing. Do the opposite. Nobody likes a copycat. Start with a concept that’s completely against the grain and work from there. You’re an indie business, dare to be different.
Get into the shoes of your customers (not literally)
Look at what other stuff your customers are into. What do they enjoy? Where do they hang out? What trends are they following? What content are they enjoying? Create a mood board with your research and start storyboarding your indie business video from that.
People, people, people.
The most important part of all good marketing campaigns. Who do you have access to? Who can speak on camera? Could your customers get involved? Who’s best to tell your story? Who’s got a story to tell? Start from there and front your indie business video with interesting people.
Use a team that’s up for anything
We love a new challenge and it’s exciting to work with indie businesses that think outside the box. A good campaign brief makes sure your keep messages are integral to your project, no matter how bonkers the content becomes.