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Sheffield FA partners with LensGo Visual Media

Sheffield & Hallamshire County FA has today confirmed a new partnership with Sheffield-based multi-award-winning film production company LensGo Visual Media.

LensGo specialises in high-end promotional films, online and broadcast commercials, graphics and aerial drone filming. They work with a range of clients across multiple industries and are well known for their work with local football clubs such as Sheffield Wednesday FC and Rotherham United FC as well as the Football Association.

The film-maker will work collaboratively with the County FA throughout 2024 to showcase grassroots football projects and initiatives in the Sheffield & Hallamshire region.

Kicking things off will be an exciting behind-the-scenes feature on both the men’s and women’s Senior Cup Finals at Hillsborough Stadium in April.

LensGo will also support the County FA to capture the stories of all our 2024 Grassroots Football Award winners, bringing to life their nominations through video to recognise and celebrate their amazing contribution to grassroots football.

The partnership will see LensGo named as the headline sponsor of our Senior Cup finals and the 2024 Grassroots Football Awards ceremony at the end of the year.

Chris McEwan, Sheffield FA Marketing & Communications Officer with Stuart Turner, owner of LensGo Visual Media

On the partnership, Sheffield & Hallamshire County FA Marketing and Communications Officer, Chris McEwan said: “We’re excited to be teaming up with LensGo to add video into our marketing mix to showcase a selection of initiatives, projects and stories across the year.

“This will help us increase engagement with our current local grassroots football community while also reaching new audiences.”

Stuart Turner, LensGo Owner, said: “We’re thrilled to be partnering with Sheffield & Hallamshire County FA and look forward to working together to shine a spotlight on the fantastic work being done in grassroots football across the region.

“Our passion for film aligns perfectly with the County FA’s commitment to showcasing the stories of those who dedicate themselves to the sport at a local level.  We’re excited to collaborate on projects that not only celebrate the achievements of clubs and individuals but that will also inspire others to get involved in the beautiful game.”

For more information about LensGo, check out our services page or email to see how we could support your club.

For more information on partnering with the Sheffield & Hallamshire County FA, contact Chris McEwan at

By Stuart Turner